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June 6, 2016
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Why Digital Menu Boards

Key Features of Digital Menu Boards

  • Central and local updating of menu boards
  • Easily and quickly update content – reactive & proactive
  • Push content to all locations or single
  • Reduce menu printing costs
  • Automatically schedule content to appear at certain times of day
  • Provides a visually stimulating and engaging way to display content
  • Improve operational efficiency
  • Increase positive brand perception

Average time to Recoup investment in Digital Menus

Typically it will take a business that invests in Digital Menu Boards will recoup their investment between 9 and 18 months. See the chart below to see the average break even point based on the total amount invested in digital menus.

Eclipse Digital Media Digital Signage Solutions - Top Benefits and ROI of Digital Menu Boards - Recoup Investment Chart

From the examinations that we’ve done in restaurant we’ve seen varying results, anywhere from nine months to 18 months

Ernesto Smith, senior director of U.S. merchandising and calendar planning at Burger King

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